About

Going to market
should be a system.

Most teams launch on a feeling. GTM turns launch readiness into something you can measure, plan and close — with the coding agent you already run.

the
loop

Why we built it

Shipping software is easy; knowing whether it's ready for real users is not. Reviews exist, but they end at a report — a static PDF that ages the moment it's written. We wanted the opposite: a live control plane where a gap becomes a brief, a brief becomes a pull request, and the score only moves once the fix is verified.

The key insight is that the customer already has the right actor — their own coding agent, with access to their repo and their keys. GTM never touches your code. It's a broker: it holds the briefs, the statuses and the evidence, and lets your agent do the work.

What we believe

Never fabricate

Absent isn't zero. If we couldn't measure it, we say so — no invented stats.

Your keys, your code

Read-only discovery, secrets redacted. PRs are opened by your agent, not ours.

Every claim earns it

A witness ships with every invariant. Green for the right reason, or not at all.

The team

A small, senior team — builders who've shipped launch-readiness, agent infrastructure and assessment engines before. Names shown are illustrative for this preview.

JD
Jordan
Founder ·
engineering
MK
Mei
Product ·
design
RT
Riya
Lens &
ML engine
AP
Alex
GTM &
partnerships
We're hiring
join us →

Part of the brandX suite

GTM is one product in the brandX suite — one login, one wallet, same origin across gtm.inc/mresearch, gtm.inc/gtm and more. Outputs become inputs: commission a market-research report from mresearch and its findings flow into GTM as measured evidence.

Beta — the closed loop on four live lensesnow
Full 360° — all thirteen lenses, data-governance gatenext
Team & human review — Pro tierroadmap
Marketplace — AWS ISV listing & co-selllater
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