Pricing

Priced for the launch
you're actually doing.

Start with a free score. Subscribe to the automated control plane from £99/month. Add humans and a team with Pro when you're ready.

FREE SCORE
$0
See exactly where you stand before you commit anything.
  • Shallow readiness score
  • One full lens finding
  • Shareable scorecard
Start free
GTM · BASE
£99/mo
The full automated control plane, every month. 40 gtm.units/mo — four full 4-lens reviews.
  • All four live lenses, at depth
  • Living plan · gates · Gantt
  • Agent tasking over MCP + GitHub loop
  • 1 seat included · doc collation & activity feed
Get GTM
Most complete
PRO
£199/mo
Humans in the loop, every angle, continuously — for teams shipping for real. 100 gtm.units/mo.
  • 60 min/mo human architecture review
  • All 13 lenses at full depth — true 360°
  • Real-time collaboration + 3 seats included
  • Best-practice benchmarks vs cohort
  • Continuous drift + competitor watchers
  • Priority support line + priority queue
Start Pro
No one-off fees — Base £99/mo · Pro £199/mo · additional seats $25/seat/mo · runs pause at your monthly unit cap, never overrun
Compare

What's in each plan.

FeatureFree
$0
Base
£99/mo
Pro
£199/mo
Assessment
Readiness scoreshallowfullfull
Lenses1 excerpt4 live13 · 360°
Evidence-linked findings—
Best-practice benchmarks——
The loop
Living plan & Gantt—
Agent tasking (MCP) + GitHub—
Continuous drift + competitor watchers——
Team
Seats11team
Real-time collaboration——
Roles & approvals—basicfull
Humans & support
Human architecture review——60 min/mo
Supportcommunityemailpriority
Questions

Before you buy.

Why are both plans monthly — is there a one-time option?
No one-off fees on GTM — Base and Pro are both simple monthly subscriptions. Pro layers in the things a machine can't sustain alone: a human reviewer, a live team, and continuous re-runs.
What are gtm.units and seats?
One wallet powers every run. Base grants 40 gtm.units every month (four full 4-lens reviews) with 1 seat; Pro grants 100 gtm.units every month with 3 seats included. Extra seats are $25/seat/month. A run pauses at your monthly cap — it never overruns.
What's a human architecture review?
A senior engineer reviews your architecture and readiness and leaves evidence-linked notes in the same plan your agent works from. Pro includes 60 minutes each month; minutes reset monthly.
Do you store my code or keys?
No. Discovery is read-only, secrets are redacted client-side and rejected server-side, and PRs are opened by your own agent in your repo. We store briefs and status — never your code, never your keys.

Start with a free score.

See where you stand in about two minutes. Upgrade only when the launch — and the team — is real.

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